Keeping a multi-billion dollar industry afloat
In LA’s downtown fashion scene, wearing a bow tie, a pocket square and some seriously fitted pants means you know what the hell you are doing, at least according to Pocket Square Clothing founders, Rodolfo Ramirez and Andrew Cheung.
Co-founders Rodolfo Ramirez and Andrew Cheung. CREDIT: Pocket Square Clothing
In 2011, the two 25-year-olds launched Pocket Square Clothing, a menswear clothing company, with a $2,000 student loan. The company specializes in accent pieces like ties, bow ties and pocket squares.
Photo courtesy: Pocket Square Clothing
For Ramirez and Cheung, the company is more than a fashion statement, it’s a lifestyle brand.
“The lifestyle that Pocket Square Clothing offers… it’s about a man who really wants to dress well, doesn’t like monotony, wants to be a little bit different, and wants to use it as a vehicle to explore their own fashion,” Ramirez told Fusion.
If you are worried about feeling uncomfortable in the look, the guys will tell you, you’re behind the times.
“We’re seeing a renewed focus in men’s fashion because guys are really starting to care about the way they look and the status quo doesn’t cut it for them anymore,” says Cheung.
And because Pocket Square Clothing has grown over 100 percent year-over-year since its launch, they are probably on to something.
CREDIT: Cleo Stiller