Media types are typically very lazy people. And in the never-ending tyranny that is the chase for clicks from you readers, we sometimes make really dumb mistakes and fall for very fake internet rumors.
If you woke up this morning you may have been surprised to see the news that Jurgen Klopp had agreed to sign with Real Madrid.
The source was a German radio station called, creatively, “Deutschland Radio.”
This radio station does not exist.
That didn’t stop AS, for example, from reporting the news.
Or Diario Sport.
Worse still, even some German outlets fell for it.
Jeinny Lizarazo, a Miami Beach-based journalist, was happy to find out that “Deutschland Radio” was confirming her previous reporting that Klopp was going to be the next Real Madrid manager.
The source of all this? A single, solitary tweet. From some dude with 418 followers. The best part is that he live tweeted as the global media fell for it, one by one, like a bunch of dumb dominoes in a row.
A shitty Ashton Kutcher movie once told me that “something as small as the flutter of a butterfly’s wing can ultimately cause a typhoon halfway around the world.” Apparently so can a tweet.