‘Star Wars: The Force Awakens’ is demolishing movie pre-sale records

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n case there was any doubt in your mind about just how much of a phenomenon Star Wars: The Force Awakens is going to be, let’s talk about just how much money the movie has made a month before it’s even in theaters.

Based on ticket pre-sales alone, The Force Awakens has already raked in more than $50 million, sprinting past The Dark Knight’s pre-sale record of $25 million. When pre-sales first opened, it was obvious that the newest Star Wars film was going to a box-office juggernaut. After the first wave of tickets sold out, some began to pop up on Craigslist at vastly inflated prices.

Theater chains across the world have reported record breaking sales for the film from day one. IMAX showings of The Force Awakens have already banked over $6 million in the U.S. alone and AMC theaters have reported selling out of over 1,000 showings.

At this point, it’s best not to think of The Force Awakens as just a Star Ward flick, but a pop cultural phenomenon. Not only is the film the latest installment of the Star Wars franchise, it’s one of the singular forces driving the Asian toy-making export industry.

Just how this new wave of success will reshape retailers’ approaches to marketing the film to its broader audience is unclear, but if there’s one thing to take away from the buzz, it’s this: Star Wars is coming and fans are ready to hand over their cash.

It’s also a concrete representation of the biases that the industry has against female fans. At this point, the only thing standing in the way of the movie maximizing on the public’s good will towards it is its partners realizing just how ready people are to buy into a Star Wars universe that highlights all of its characters and not just the dudes wielding light sabers.