Update, April 22, 11:30 a.m.: The Alcohol and Tobacco Tax and Trade Bureau reversed its approval of a powdered alcohol substance on Monday. Read more here.
Ever wish you could sprinkle your favorite alcohol on food? Neither did we, but turns out that may soon be a reality.
Meet Palchohol: a powdered alcohol product that has already been approved by the U.S. Alcohol and Tobacco Tax and Trade Bureau and may soon make its debut at a liquor store near you.
The founder of Palchohol, Mark Phillips, came up with the idea as a solution to his active lifestyle, and wanting to booze after activities such as kayaking or biking, without the hassle of carrying around heavy bottles of liquor.
According to their site, there is a variety of reasons we should be excited about Palcohol including the fact it will “fit into any pocket,” it can be sprinkled on your favorite dishes like guacamole for a kick and our favorite: just add water and you are ready to drink!
As with any powdered product, the Internet is already buzzing about whether people will begin to snort their alcohol. The answer is: you shouldn’t. Palcohol states you would “feel a lot of pain for very little gain” if you snort the product. Though we bet someone out there will try it.
Stay tuned for more on powdered alcohol: the Pal you can take “wherever you go!”