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iJustine lays out the formula for Internet stardom

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Justine Ezarik — better known as iJustine — set the model for Internet fame. That might sound hyperbolic, but to be honest, she’s like the original double rainbow. Justine started Vlogging in 2006 – and yes, that was before most Internet celebrities could even Photoshop a binky in their mouths. We caught up with Justine on what led her to making her first viral video, and why she decided to finally write a book.


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