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Gwyneth Paltrow's Pop-up Shop Turns Goop Into Solid Form

Love her or hate her, the name Gwyneth Paltrow makes Goop worth the extra cash for plenty of shoppers. Daily Beast writer Andrew Romano went to experience Goop’s brick-and-mortar incarnation at the website’s pop-up shop in Los Angeles’s Brentwood Country Mart. He joins Open Source’s Leon Krauze to discuss why we love celeb endorsements so damn much.

Here’s what happened when our producer Gisela Margarita visited the Goop pop-up store:

Credit: Katie Ryan

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